About us

Welcome! You've arrived at the Femingos website, where we've gathered all our creations and products that will spark your creativity and help you create art. Discover our products and come create with us!

Everything you find here is made with love by sisters Fernanda and Amanda Longoni, from Curitiba, Paraná. After years of running the Femingos YouTube channel, Fe missed stepping outside the virtual world and truly helping people be more creative in practice through products they could take home. So she teamed up with Amanda, and in 2019, the Empório Femingos brand emerged in their apartment's laundry room, with their mother helping package the products.

Since then, Empório has grown, sending thousands of packages and impacting creatives all over Brazil. Over time, we've also been increasingly studying creativity. We took an online course, created a podcast (listen here) , and even wrote a book together! Published by Planeta in 2021, Creative Awakening is now in its second edition. In this book, we teach you how to be creative, because it's a skill that already exists within you and just needs to be awakened! Creativity has changed our lives, and we're dedicated to spreading this magic around.

In 2021, the book Creative Awakening was published and has been a success ever since, with thousands of copies sold.

In 2023, Empório Femingos' operations were paused, a difficult decision, but one that was made towards a future with a better quality of life for the sisters.

Now, in 2024, Femingos returns to the world of physical products with their collaboration with Flordemim, a Brazilian brand full of personality. Together, they created the Art Diary, a brand new product! Learn more here.